We Helped This Flower Company Build Over 1,200 High-Quality, Relevant Links In Just 11 Months

Our client is a flower delivery company with over six locations around the U.S. that offers same-day delivery, seasonal handcrafted bouquets, flower arrangements, and plants.

The company’s ethos is that gifting flowers can transform someone’s day, rekindle an old connection, or spark a new one.

They’re on a mission to transform the floral industry—delivering longer-lasting, responsibly sourced flowers with less waste.

While our client had a decent number of backlinks to their website when we started working with them, we launched a strategy to reverse-engineer competitor link building that helped us win them over 1,200 backlinks, earning them a domain rating (DR) of 74.

Our campaign ran between November 2023 and October 2024.

Read on to learn how our link-building campaign helped this company earn backlinks from highly authoritative websites with DRs of over 90! 🚀

⛰️ The Challenge

This project was initially quite challenging because we had already built a significant number of links for our client, which made it difficult to find super-relevant domains for them.

⛰️ Targeting lifestyle publications and sites: We didn’t have many resources in the lifestyle niche, so we had to find new opportunities to get the results we were after.

⛰️ High competition: Our client had several well-established competitors with relatively high domain authority. However, we used this to our advantage—more on this later.

• BloomsyBox (DR 62)
• Teleflora (DR 76)
• FTD (DR 76)

💡 Our Strategy

💡 Competitor analysis: Our strategy for this client was reverse engineering competitor backlinks. We conducted a competitor analysis, and from there, we knew which sites to target.

💡 Exploring new niches: As mentioned earlier, we didn’t have many resources in the lifestyle sector, so we focused our efforts on building links in the human resources (HR), career, homes, and real estate niches.

💡 Employee rewards: For example, in the HR and career niche, we looked for websites and articles about engaging or rewarding employees where our client could be mentioned as one of the ways to recognize workers for their efforts.

💡 Home staging: In the homes and real estate niche, we explored sites and articles about home staging and decor, where flowers could be mentioned as an amazing way to stage a home for a quick sale or a great way to freshen up any room.

Below is an example of a backlink we earned in a high-authority publication, CNET, with a DR of 92:

Source

🚀 The Results

So far, our link-building campaign has been a massive success, as we’ve built over 1,200 backlinks for our client:

✅ We built these links with relevant, high DR sites, like:

• the knot (DR 91, Niche – Lifestyle)
• Investopedia (DR 92, Niche – Investing)
• Martha Stewart (DR 89, Niche – Lifestyle)
• Brides (DR 86, Niche – Lifestyle)
• Refrens (DR 74, Niche – Career)
• The Business Blocks (DR 45, Niche – Career)
• AI Contify (DR 74, Niche – Career)
• Dear Pearl Flowers (DR 55, Niche – Lifestyle)
• GloriaFood (DR 80, Niche – Highly relevant food and beverage)

Below is just one of the career-related high-ranking articles we secured a link from:

Source

✅ This helped our client rank for high KD, relevant keywords, like:

• Order flowers online (KW Difficulty – 92)
• Floral delivery (KW Difficulty – 93)
• Bouquet (KW Difficulty – 51)
• Bouquet of flowers (KW Difficulty – 47)
• Flower delivery express (KW Difficulty – 43)
• Flower deliver (KW Difficulty – 56)
• Cheap flower delivery (KW Difficulty – 58)
• Online flower deliver (KW Difficulty – 44)
• Same day flower delivery (KW Difficulty – 54)
• Bouquet delivery (KW Difficulty – 59)

✅ As a result, our client’s monthly traffic has increased to a massive 629,286 monthly visitors!

👇 This is what the client’s traffic looked like before we started working with them:

👇 And this is what it looked like at the peak of our campaign in May 2024:

✅ Our client would have had to spend $568,814 to generate the equivalent of traffic through search advertising:

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In such a competitive industry, building high-value links for our client was challenging.

Additionally, finding highly relevant domains after building a bunch of existing links for the client was difficult. But with over 1,200 backlinks built for our client, we’ve proven that the right strategy delivers exceptional results.

By analyzing competitors, targeting high-authority domains, and crafting a diverse backlink profile, we’ve driven significant traffic growth and secured mentions in premium publications for our client.

Ready to elevate your website’s authority and traffic with high-quality, relevant backlinks? Let us handle the heavy lifting. Reach out today for a personalized backlink strategy designed to put you ahead of the competition!