How We Boosted An e-Commerce Order Fulfillment Provider’s Traffic By +87.9% [In 13 Months]

Order fulfillment is the backbone of e-commerce. It involves managing inventory, packing products, and shipping online orders to customers’ doors.

This critical part of a successful e-commerce business faces fierce competition, and our client was up against some major players.

Standing out in such a saturated market is tough, but with the right strategy, it’s absolutely possible.

Here’s how we helped our client boost their overall traffic by 87.9% and increase traffic value by 114% in just 13 months.

💡 Our Strategy

We realized that our client’s expertise gave them the credibility to showcase high-value, educational content relevant to the e-commerce sector that audiences and link partners would love.

Our job was to turn this expertise into a link-building powerhouse.

Here’s why their content was such a game-changer for link-building:

✅ High demand: With e-commerce booming, our client’s content on logistics, fulfillment, and retail trends was exactly what websites wanted to share with their audiences.

✅ Even higher learning curve: Setting up and optimizing an e-commerce fulfillment operation is complex, which only increased the demand for our client’s guidance.

✅ Expert-led content: Our client’s knowledge of order fulfillment made their guides stand out as trusted resources that publishers were eager to link to.

We focused on targeting the right search terms and leveraged their high-quality content to secure high-authority backlinks from relevant websites.

⛰️ The challenges

Highly competitive landscape: The order fulfillment and logistics sector is dominated by companies with high domain ratings (DR) and strong search engine visibility:

• BPost (DR 81)
• ShipBob (DR 78)
• Red Stag Fulfillment (DR 77)
• Shipmonk (DR 67)

Content saturation: Many topics in the e-commerce space had already been covered extensively by competitors, so finding new content opportunities was key to standing out.

Niche keywords: Ranking for technical terms required securing backlinks from highly relevant, authoritative sites. In such a niche space, this can be challenging.

⭐ Our solution

We developed a winning strategy that helped position our client as an industry leader.

Here’s what we did:

✅ Landed links from respected sites: There are countless high-DR sites offering e-commerce tools. They presented relevant opportunities for us, and we focused on obtaining links from them.

✅ Zeroed in on technical keywords: We focused on high-intent search terms to ensure our client ranked for the most relevant industry keywords.

🚀 The Results

Our strategy delivered some remarkable results:

✅ First-page rankings for highly competitive industry terms, including:

• 3PLS

• Reverse logistics

• Enterprise fulfillment

• B2B fulfillment

• E-commerce chargeback protection

• Beauty retail trends

✅ Over the 13-month campaign, our client saw a +87.9% increase in site-wide traffic.

✅ This has led to organic traffic increasing by an incredible 141%.

✅ We drove real business impact with a +114% boost in traffic value.

✅ We secured 156 backlinks during this period, including those from respected, high-DR websites like:

• Shopify (DR 96)
• Wix (DR 95)
• GoDaddy (DR 94)
• Forbes (DR 94)
• BBC (DR 93)
• Wall Street Journal (DR 92)
• Business Insider (DR 92)

🔥 Ready to Supercharge Your Link Building?

Competing in a crowded industry is tough, but the right strategy can help you outrank even the biggest players.

We helped our client turn their existing content into link-generating assets. By securing authoritative links and targeting the right keywords, we skyrocketed their online presence. Now it’s your turn!

Want to take your link building to the next level? Book a free strategy call with us today!